Beauty Marketplace MIRA BEAUTY Raises More Funding to Fuel Growth & Personalization

MIRA BEAUTY, the worlds first universal beauty join and collaborative library for everything makeup and skincare, announced recently that they have closed a $9 million fundraising round and tallying achievements.

Founded in 2019 by Stanford data scientists Jay Hack and Brandon Garcia, the beauty tech startup has gathered a liveliness of investors spanning cosmetics conglomerates, technology, and consumer venture capital firms, as accurately as marquee brand founders. Their latest funding circular was co-led by Unilever Ventures and 14W, the venture capital conclusive at the rear Glossier and Goop, and underscores the united gift of robot learning and crowdsourced penetration in retail.

Recognized as a disruptive innovator in the beauty industry, today MIRA BEAUTY now reaches millions of beauty shoppers all single week, has a growing beauty catalogue of on intensity of 100,000 makeup & skincare products from once more than 3,000 beauty brands, along merged to translating more than 10 million product pages, real enthusiast ratings & reviews, product photos, and enthusiast videos into one certain, easy, and personalized shopping experience. Launched last October, MIRA BEAUTYs amassed, retailer-agnostic and transparent recognition to online beauty shopping has made it a company to watch in the hastily evolving global cosmetics and skincare industry usual to join together to $429.8 billion by 2022.

With this latest circular of seed funding, Jay Hack, co-founder, and CEO, said the company is focused upon taking a verticalized entre to beauty shopping in collaboration taking into account its customers: Our belief is that beauty should be a celebration of personal irregular. We intended MIRA BEAUTY to attachment going on the exactness and relevance of beauty product searches and recommendations per individual. Beauty consumers increasingly longing to interact when brands and benefit products online in a mannerism that feels definite, frictionless, and collaborative, and todays specialty retailers, concentrate on-to-consumer stores, and marketplaces are ill-equipped to retrofit their businesses to this go to the lead veracity. We are thrilled to accomplice in crime in crime in the make known of 14W, Unilever, and adding together connected to-minded investors who have track archives of sponsorship push-leading innovations.

MIRA BEAUTY is plus Netflix: It rolls exactly what you problem to see, and seamlessly, said Ally Tam, who led the partnership for 14W. MIRA BEAUTY was rapid to carve a recess for itself where all individuals can easily locate the products that take pretend for them, and we recognize this adding capital will foster happening the company scale their facilities to meet the demands of a suddenly growing online audience.

This round of funding is the consequences of impressive touch nitty-gritty for MIRA BEAUTY, and it will tutelage adding happening the companys mission to impart the knowledge and experiences of the beauty community, said Stephen Wilson, Investment Director at Unilever Ventures, the venture capital and private equity arm of Unilever. MIRA BEAUTY is skillfully-positioned to concentrate on acid-edge technology to beauty e-commerce, later than-door-door door to more simplicity and transparency.

We know our guests praise the app, and we are bringing what has made the app a accomplishment to the website, as expertly as a brand experience that celebrates self-confidence and diversity, said Brandon Garcia, co-founder, and COO of MIRA BEAUTY. With something as inspiring as beauty, weon the subject of making it easier than ever to shop for skincare and cosmetic products that accomplish in for you shopping for beauty should be an empowering moment. Source mewtwo q&a+forum

Powered by a unique and proprietary technology base, MIRA thoughtfully curates extremity-rated skincare and makeup products from across the web. To-date, MIRA BEAUTY has developed several unique categories and assortments that magnetism to its audiences growing tastes, needs, price points, and values. Some of these tote taking place going on the industrys largest buildup of female-founded and Black-founded beauty brands, as skillfully as the largest assortments of vegan, recyclable, and K-Beauty products too.

Over the coming months, the company plans to introduce several subsidiary product categories and assortments by the fade away of the year to diversify the growing offering for their growing user demand.